SHRINERS CHILDREN’S - WATCH ME
Two simple words changed everything.
Challenge
Reverse a 10-year trend of patient decline across the entire national Shriners Children’s hospital network.
Solution
We reminded parents that incredible possibilities are born from the Most Amazing Care Anywhere, often culminating with two simple words, “Watch Me.”
Outcome
Shriners Children's patient intake has soared to the highest levels in its 100-year history. Additionally, our campaign commanded dozens of local, national, and global awards for creative excellence, including two coveted regional EMMY Awards.