First Mid
A campaign conceived to think First.
Challenge
First Mid needed to help audiences throughout each of their markets understand the breadth of services they offer, and the relational component that supports them.
Solution
A distinctive graphic look born from the First Mid logo. Relatable lifestyle photography. And aspirational messaging centered on the bank that’s there for everything. Each component of our campaign combined to create a lasting impression.
Outcome
Beyond a desired lift in deposit accounts, our campaign laid the compelling foundation for a re-imagined brand that’s now standing out in an increasingly crowded market.
