Local Marketing Agency Spearheads National Nonprofit Campaign
(St. Louis, Mo.) – A local marketing agency is behind a national Shriners Hospitals for Children® campaign that is reviving a classic hit song—and giving it an inspirational new meaning.
BAM Marketing Agency, which is based in St. Louis, was approached by their client, Shriners Hospitals for Children, last spring about partnering with the classic British-American rock band, Foreigner. The band had offered to donate their biggest hit song, “I Want to Know What Love Is” to the hospitals, and BAM was tasked with finding an impactful way to make the most of the donation. The BAM team collaborated on how to best use the incredible gift, and came up with the idea of creating a new music video that gives the song a powerful new message.