BAM Launches Shriners Hospitals for Children Watch Me Campaign

We’re proud to announce that our new campaign, “Watch Me”, is now running nationally for Shriners Hospitals for Children.

The genesis of this idea was born from a truth to which every parent can relate – children are in a constant state of seeking their parent’s attention, approval and pride. Through the simplest of actions, displays of accomplishment or defying the odds, every child’s yearning for the eyes, ears and love from the people who brought them into this world, always begins with two simple words – “Watch me.”